Your pitch can be determined before you write your first word, improved as you write, and polished when you’re done with your first draft. This will be used more than just about anything else that has to do with your book, regardless of which publishing path you go down, because you’ll use it every single time you talk about your book to pique someone’s interest and get them to read your book. It’ll probably be the first line on your blurb. It’ll be used in query letters if taking the traditional publishing route. It’ll be used in marketing no matter what.
For fiction, questions to answer:
1) What makes your main protagonist interesting?
2) What are the most important things at stake in your story?
3) What is the main conflict?
1) What is your main theme/problem you’re solving/transformation you want a reader to experience?
2) Why are you the right person to write this book?
3) What is your twist on the topic?
Tips for how to craft a captivating pitch:
My Secret Tip:
I scroll through Netflix or IMDB.com for inspiration when I need it.
“The survivors of a plane crash are forced to work together in order to survive on a seemingly deserted tropical island.” -Lost
“A thief who steals corporate secrets through the use of dream-sharing technology is given the inverse task of planting an idea into the mind of a C.E.O.” -Inception
“A high school chemistry teacher diagnosed with inoperable lung cancer turns to manufacturing and selling methamphetamine in order to secure his family’s future.” – Breaking Bad
“An in-depth look at the prison system in the United States and how it reveals the nation’s history of racial inequality.” – 13th
“While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald’s food for one month.” -Super Size Me